U.S. HISPANIC
Coverage of 2011 Copa Oro opening night reaches 6.8 million Total Viewers 2+
Maribel Ramos-Weiner| 7 de junio de 2011
Javier "Chicharito" Hernández was one of the heroes for the Mexican team
Univision Communications Inc. announced that its exclusive coverage of the opening soccer matches of the 2011 CONCACAF Copa Oro tournament delivered triple the audience from opening matches in 2009 with the second match featuring Mexico vs. El Salvador reaching 6.8 million viewers.In addition to live coverage across the Univision, TeleFutura and Galavisión Networks, Univision Communications is also offering free streaming of all matches online at {www.UnivisionDeportes.com}. Over 25,500 unique media players streamed the opening Sunday matches live. Nationally, Univisions broadcast of the Mexico vs. El Salvador match was the #2 primetime program Sunday night among Adults 18-49 (2,800,000), Men 18-49 (1,907,000), Adults 18-34 (1,644,000) and Men 18-34 (1,122,000) behind only Game 3 of the NBA Finals on ABC. Furthermore Copa Oro helped Univision rank as the #2 primetime network for the entire evening beating Fox, CBS, NBC, and CW among Men 18-34 (764,000) and Men 18-49 (1,324,000).
