U.S. HISPANIC
Coronel: Mexico is hungry for independent content production and we want to be there
Maribel Ramos-Weiner| 18 de noviembre de 2014
Jorge Mondragón, productor en la casa productora Coronel
In addition to being part of productions such as Candela Una Chica Real of Ony Productions, Mexican production house Coronel and its three producers Andrés Tovar, Bernardo Serna and Jorge Mondragón, say they are searching for alliances to create international products and foment independent production, where Mexico can play a central role.We tried to establish an independent production company that would allow us to work with production houses across the region to execute quality projects like we have done with Argos and ESPN with the World Cup capsules, or the web series we produced for Mimosa in Colombia. Mexico is hungry for independent content production and we want to be a player in this market, said Mondragón.He said that the experience of producing a web series with Mimosa in Colombia, allowed them to see Internet as a platform where content is flowing: The future is heading in that direction, but in the region, countries like Argentina, Colombia and Brazil are ahead of us. In Mexico it is time to learn the format, where costs and production value are very different.According to Andrés Tovar, platforms such as VOD are an important factor to help lift the business, because financially they already a good player. Content on the different platforms is more ambitious, people watch it more; everything is migrating that way and we want to learn from that model.
