U.S. HISPANIC
Comcast: We have a strategic alliance with Telemundo to offer the best soccer experience
Maribel Ramos-Weiner| 25 de junio de 2019
Rafael Visbal Comcast
For Comcast the Hispanic user is a key demographic segment. Rafael Visbal, Commercial Development VP at Comcast for the Florida region said that some 7 million Hispanic homes are in the footprint of Comcast´s X1 from a universe of 40 million homes in total.
“Hispanics continue to be the number one audience for soccer. Only to give you an idea, in 2014 80% of those Hispanic homes watched the Soccer World Cup, this is, in average, 32 million people watching 940 minutes of soccer during the World Cup. This is a figure that gives you an idea of how important soccer is for Hispanics,” commented Rafael Visbal, Commercial Development VP at Comcast for the Florida region.
Visbal emphasized that they have a strategic alliance with Telemundo to take this unique soccer visualization experience through the X1.
He highlighted that this technological effort they are making with Telemundo is done in 4K. “This is a large differentiator compared with other events we have held in the past. The Summer of Soccer with three big events: FIFA, America Cup and Concacaf Cup, can be enjoyed through the X1 platform in an interactive and bicultural way” he mentioned.
