U.S. HISPANIC
Comcast is enhancing its Hispanic platform across the country
Maribel Ramos-Weiner| 13 de junio de 2010
Kim Taylor: A lot of growth in our offering this year, both linear and on demand
(Maribel Ramos-Weiner). This year Comcast is enhancing its offer of Spanish language programming to better serve the Hispanic growing segment.We are going to provide more Hispanic linear channels to more markets this year, you are gonna see more Spanish language titles this year, pay per view movies with the SAP (Secondary Audio Program) and on demand. So we see that this is a great year to develop and move the Hispanic platform forward. A big leap is, of course, the video content both linear and on demand, but that is rapidly coming along Kim Taylor, VP of Multicultural Marketing at Comcast, told PRODU.The key markets where Comcast will launch new Hispanic channels are Philadelphia, Washington DC, Denver, Fresno, Sacramento and Atlanta. We already have a robust line-up in Chicago, Boston, Houston, Miami and in various parts of the California Bay area. A lot of growth in our offering this year, both linear and on demand explains Taylor.
