U.S. HISPANIC
CNN en Español reached on digital an average of 35 million unique visitors per month in 2020, its highest growth
Maribel Ramos-Weiner| 18 de junio de 2021
Social Media CNN
CNN en Español revealed its performance on social and digital networks during its Upfront presentation, where they highlighted that CNNE had its highest growth in the last year in terms of unique visitors with 35 million unique visitors per month, and CNNE Digital showed increases in all key territories, including the US, Mexico, and Argentina.
On Facebook, with an average of 13.3 million likes, it is the highest visited general news page and one of the top 10 among general news pages in any language; on Instagram and on Twitter it is the number one TV channel in Spanish with 5.3 million followers and is among the 7 main general news channels on Twitter; on YouTube, it is among the top five general news channels in the US with 2.29 million.
Cynthia Hudson, SVP and general director of CNN en Español and Hispanic Strategy for CNN / USA, commented that since she took her post she wanted to create a structure that could be managed in parallel, “look for audiences where our audiences are. Our audiences interact with our brand on Facebook, on Twitter, on Instagram, on YouTube.”
She said that it has been a project that took several years to increase the presence of the brand on each of the platforms, including the talents that have the highest audiences on those platforms. “Not everyone is suited for Instagram, or for Facebook. We have been very careful in selecting who has the most impact in each outlet. It has been well debated and planned,” she emphasized.
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