U.S. HISPANIC
CNET partners with LatinWE to launch CNET en Español
Maribel Ramos-Weiner| 19 de septiembre de 2013
CNET unveiled the anticipated CNET en Español, a new site at {CNET.com/es} delivering consumer tech news and advice for Spanish speakers in the United States. CNET is partnering with Latin World Entertainment, to help market and promote the site, which is designed to fill a need for original, fresh and authoritative tech content in Spanish. T-Mobile USA, Inc. has signed on as a year-long charter sponsor for CNET en Español.”CNET is a pioneer in web publishing, and CNET en Español marks the most-significant extension of the brand since our founding 18 years ago. Were proud of the content were developing and excited to be partnering with LatinWE to help us connect with the growing Hispanic community here in the United States,” said Mark Larkin, general manager and SVP of CNET. LatinWE which was cofounded by Luis Balaguer and Sofía Vergara is working hand-in-hand with CNET on sales, distribution and marketing efforts, along with talent acquisition.”The Latin World Entertainment family is thrilled to be a part of bringing CNET en Español to life, and we are creating a dedicated brand to honor the Hispanic audience and super-serve them in a way that only CNET can. This unparalleled experience will allow our audiences to get the tech news and information they deserve. We hope our audience enjoys this unique opportunity to celebrate our community with the tech that connects and empowers us,”said Balaguer.CNET en Español launches with a deep vault of content, including original features, news, reviews, explanatory videos and more in Spanish, as well as existing CNET articles adapted for Spanish speakers.
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