U.S. HISPANIC Versión en español

Claxson: We will distribute Hustler, Hustler Mature HD, XTSY, Juicy, Ten and VOD content in LatAm that add to our offer

Cynthia Plohn| 21 de febrero de 2024

Esteban Borrás, Claxson: With the agreement, we are consolidating all the brands and putting together a competitive package of signals

Claxson incorporated into its Latin America offering the signals of LFP Broadcasting, which include Hustler (which celebrates its 50th anniversary this year), Hustler Mature HD, XTSY, Juicy, Ten, and all its VOD content, all with a wide variety of genres, and which adds to the company’s offering: Playboy, Venus, Sextreme, Penthouse, Sexyhot, and HOTGO.TV.

“Our strong presence in all territories and the joint work we do locally with each operator will benefit both companies. With this agreement, we are consolidating all the brands and putting together a competitive package of signals. In this way, the subscriber can access a pack with great diversity of content for a much lower price than if they had to contract these signals separately. Subscribers will also have access to Hotgo.tv, which has over 4,000 content, daily premieres, and three streaming channels. In this way, leaving aside the competition, we are benefiting the subscriber by operating with a product that does not exist in the rest of the world,” Esteban Borrás, VP of Commercial and Marketing of Claxson, explained to PRODU.

Borrás considers that there are still many taboos in several countries in the region when it comes to communicating and exposing their content, which makes it very difficult for subscribers to find their offer and, therefore, contract it.

“We know that when operators and platforms work together on communication strategies, the level of product penetration is higher. The technological possibilities that the operator has for contracting our package are also decisive; in many cases, they still depend on the subscriber calling a call center or sending an email to purchase, and this is a disadvantage for this type of product.”

“Therefore, we still have a lot to grow as operators implement rapid contracting options, develop their VOD platforms, and integrate HOTGO into their OTTs,” he noted.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.