U.S. HISPANIC

Cisneros Media: We are taking a varied offer to MipCancún

Maribel Ramos-Weiner| 10 de noviembre de 2017

Ailing Zubizarreta, executive creative director at Cisneros Media Distribution

Cisneros Media Distribution will be taking to MipCancun Tierra Misteriosa, Science Uncovered, Super Genios and HTM as part of the offer for MipCancún.

“Mobius.Lab is taking productions in different genres. One of the main ones is Tierra Misteriosa (13×60’), about different unresolved mysteries, the pop science program Science Uncovered, Cursed Bloodlines (13×60’), about families that have had multigenerational problems, such as the Kennedy, Rotschild. Additionally, we are taking Super Genius (104 episodes),” mentioned Ailing Zubizarreta, executive creative director at Cisneros Media Distribution.

Zubizarreta added that Mobius.Lab is also delivering a series to a general market in the US that they will soon announce.

Another project they will take to MipCancun is a news series on the proliferation of terrorism worldwide with a vision centered on Latin America. “We have already done several original hard news productions from CNN, NBC, we have been on the different Sinclair signals, but with a more anglo vision,” she explained.

Part of the offer are the HTM capsules (Do It Yourself). “We are trying to do a reverse migration from digital platforms towards linear channels. We are linking this with the current boom in the beauty industry, thanks to digital influencers. We have signed several contracts with several of them and are preparing very interesting, modern packages that are attractive to millennials or for anyone who likes to do it yourself,” she ended.

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