U.S. HISPANIC
Cisneros Interactive and Perform Group with exclusive advertising representation deal for Latin America
Maribel Ramos-Weiner| 20 de marzo de 2014
Víctor Kong, president of Cisneros Interactive
Cisneros Interactive announced an exclusive advertising representation deal with Perform, the worlds leading digital sports content group. Under the terms of the agreement, Cisneros Interactives mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize Performs vast advertising inventory and products in certain Latin American markets.Perform has always been a pioneer and leader in the digital sports category. Its exclusive and proprietary partnerships with a collection of todays most popular sports and soccer assets offers one of the best point of entries to connecting with a great number of avid sports fans in Latin America. This partnership gives Adsmovil and RedMas advertisers access to premium sports inventory and the opportunity for brands to engage with consumers across the web and their mobile devices with video pre-rolls, rich media, and traditional advertising. It enhances their already strong coverage in major Latin American markets, emphasized Víctor Kong, president of Cisneros Interactive. Perform offers brands and ad agencies two major opportunities in Latin America: first, to advertise on Goal, which attracts over 44 million unique global users per month and is Latin Americas largest soccer site; and second, the ability to reach passionate soccer and sports fans when they are watching game highlights across a variety of premium publisher sites. This deal allows Adsmovil and RedMas to sell mobile and online display media and video at a pan-regional level out of its Miami headquarters, and in territories such as Puerto Rico, Venezuela, and Peru markets where Perform does not have a direct sales force.
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