José Vicente Scheuren, president of Cinemat
Cinemat and Disney Latin America are developing Sugar Mama for Disney+, a dating reality show where 20 young men compete for the love of a mature, beautiful, divorced, and wealthy woman who has children and ex-husbands.
The format features all the contestants living together in a building and competing against each other for the woman’s affection.
Sugar Mama will have versions for both Mexico and Brazil and is planned to premiere in mid-2025.