U.S. HISPANIC

César Conde: My focus is on making carry innovation in our blood

Maribel Ramos-Weiner| 29 de abril de 2011

“My focus is on making sure we are proactive, aggressive; that we experiment, innovate, and try different things. I have to make sure we bring Univisión to the next level,” said to PRODU César Conde, president of Univision Networks, in an exclusive interview of which this article is the third installment.“I believe it would be a mistake to sit quietly, quit innovating, and stop evolving; but that is not what we are going to do. This is an industry that is constantly evolving, and I believe that it is important for a company such as Univisión, to keep innovating and evolving as well. That has been the strategy for the past 18 months and so far results have been good, so we will press on,” added Conde, the youngest president in the company’s history.“We should always carry innovation in our blood, and I want that to be my contribution,” he added.On this installment, PRODU touches on the philosophical perspective Conde is applying to Univisión. The first article covered some of what would be announced at the Upfront in New York on May 19th. The second article described the environment with Grupo Televisa in this new partnership.The series will conclude with a fourth article covering the professional history and achievements of Conde, which includes a period next to Colin Powell, one of the most prestigious figures in the U.S.

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