CBS Studios International and Parrot Analytics announce agreement for global audience measurement

Parrot Analytics has announced a subscription agreement with CBS Studios International. The service will provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.

“As global media consumption evolves, it’s important to use advanced analytics to better understand how audiences are reacting to our programming. We look forward to utilizing Parrot’s detailed insights and analysis for our international team and clients,” said Barry Chamberlain, president of Sales, CBS Studios International.

“Today’s fragmented media landscape presents a challenge for studios, networks and OTT platforms in understanding the relationship between audiences and content. For global teams like CBS Studios International, it is even more critical that cross-platform content benchmarking is readily available for the team to drive critical distribution plans. While the world is becoming more global, local market nuances are more important than ever in the world of content; making a global measurement system all the more critical. From leveraging our global cross-platform measurement system to breaking new ground with our Content Genome/Exposome project, we look forward to working with CBS Studios International teams around the globe to maximize the value of their content, fuel their strategic growth plans and further stand out in a crowded marketplace,” said Wared Seger, CEO, Parrot Analytics.