U.S. HISPANIC
Castalia: We launched the Smithsonian Channel on DIRECTV LatAm
Maribel Ramos-Weiner| 19 de junio de 2018
Demian Torres
Castalia group’s strategy to face the irruption of digital is to join more platforms and spread its contents even in movie theaters. “We are seeking to offer innovative and entertaining content, that is why the distribution of the content they produce and represent is not only with their long-standing clients but also with new entrepreneurship that offers alternatives to audiences in Latin America,” points out Luis Torres-Bohl, president of Castalia Communications.
The company works with RAI All Opera to take their productions to the Cinépolis movie theaters in Mexico and Latin America. “We recently launched the Smithsonian Channel with DIRECTV Latin America and are in conversations with other distributors in the region, specifically in Mexico. The agreement includes content in 4K of their productions for the linear channel and their VOD service,” adds the executive.
For their signal Mexicanal, they are finishing the shooting of the docu-realities Liga Mexicana de Jaripeo Profesional and Fuerza Nexaca, and have found growth opportunities with advertising agreements with two big companies, for having unique access to the Mexican audience that lives in the US.
The cord-cutting phenomenon is seen as an opportunity. “The industry continues to be enriched with services and platforms. The audience is much more sophisticated and has adopted technology to see what it wants when it wants to. In many cases it is not a question of substituting a service but of complementing it,” adds Demian Torres-Bohl, executive producer of Mexicanal.
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