U.S. HISPANIC
Carmen Larios of Nat Geo Mundo: Offering a fresh and honest alternative
Maribel Ramos-Weiner| 21 de febrero de 2012
Carmen Larios, VP of Programming and Development of Nat Geo Mundo
We have to know the audience well, because the Hispanic market is very important and its growing rapidly in the U.S. Nonetheless, its not a uniform block. Its composed of people with very different backgrounds. Offering a fresh and honest alternative on TV is the key to success.
