U.S. HISPANIC
Caracol Television: Collaboration with reVolver Podcasts launching La Mamá del 10 marks an important step in the world of audio content
Maribel Ramos-Weiner| 8 de noviembre de 2023
La Mama Del 10 Estrella TV
Caracol Television and reVolver Podcasts, one of the most important distributors of multicultural audio on-demand content in the US, announced an alliance to have La Mamá del 10 in the audio novela format. This is how this series, which was a success on the screen, was adapted to 67 audio episodes with the intention of captivating [audiences] in the podcast environment.
“We are very happy with our collaboration with reVolver Podcasts, launching La Mamá del 10, a project that will mark an important step ahead in the world of audio content, responding to our shared mission of celebrating diversity and broadening intercultural storytelling” mentioned Lisette Osorio, VP International Sales at Caracol Television.
La Mamá del 10 tells the story of Tina Manotas, a humble and resilient woman who, after being forced to leave her native town due to her husband Edwin’s involvement in worrying circumstances, faces the challenge of raising her two children on her own in a noisy city. Her determination and her unwavering love for her son Victor, lead her to sacrifice everything to support him in reaching his dream of becoming a professional soccer player. Victor, for his part, makes an emotional promise to his mother: “With my soccer, I’ll buy you a palace, dear mother, I’ll take you to heaven”. Years later, Victor manages to fulfill his promise of buying an apartment in the luxurious Sky Building, but his new life is tarnished by envious neighbors, which creates new trouble in this story of struggle and triumph.
Jack Hobbs, president of reVolver Podcasts, expressed his enthusiasm for this partnership with Caracol Television: It is a decisive moment in the world of audio content and a turning point for multicultural podcasting, mainly in reVolver. This collaboration emphasizes our unwavering commitment to diversity and cross-cultural storytelling, promising to remodel the podcasting landscape”.
The episodes of La Mamá del 10 in its podcast version can be heard through different platforms such as Apple Podcasts, Spotify, Pandora, Google Podcasts, Deezer, the application iHeartRadio, and Amazon Music, in addition to the reVolver Podcasts application, Roku broadcast devices and on www.revolverpodcasts.com
REDEFINITION OF CONTENTS
That one of the strongest television production companies in Ibero America, such as Caracol Television, has strategically partnered with one of the most important on-demand multicultural audio content leaders in the US, undoubtedly, as Lisette Osorio explained, denotes a path little explored by the major audiovisual producers and could mark a route that increases the life of stories and expands its business mechanisms.
“Our expertise in media outlets, combined with reVolver Podcasts’ innovative and futuristic vision, creates a dynamic synergy that will give origin to a story that will modernize the podcasting landscape. Together we are committed to creating a podcasting experience that is more inclusive and vibrant that unites cultures and involves audiences worldwide, reflecting the vast spectrum of the multicultural world we live in” highlighted the executive.
The president of reVolver agrees with this vision and explains that this union “promises to reshape the podcasting landscape. With Caracol’s leadership in media in Spanish and the innovation of reVolver Podcasts, we are prepared to redefine audio content, by bringing cultures together and creating a more inclusive and dynamic podcasting experience for audiences across the globe”.
