U.S. HISPANIC
Canela Media: We’re considering new non-scripted content options with well-known celebrities
Maribel Ramos-Weiner| 2 de junio de 2023
Gachi Ciurluini de Canela.TV
The production and co-production of original content is one of the reasons why Canela Media attended the LA Screenings market.
“We are analyzing new reality shows, new non-scripted content options, with our stamp of having recognized celebrities and audience favorites,” said Gachi Ciurluini, VP of Content Strategy at Canela Media.
Ciurluini recalled that they have just formalized the co-production alliance with Hemisphere for drama, comedy and romance films. He also recalled the upcoming late night show with a “very beloved” Latino celebrity, which was announced at the company’s Upfront last week. Also about the premiere of the second season of Secretos de villanas in the middle of the year and that Secretos de las indomables will debut soon.
“Within non-scripted we also have beauty-oriented content, cooking shows. We want to keep the passions of the audience: the romance, the connection with our roots which many are in the kitchen, mixed with the touch of connecting with their favorite celebrities,” she concluded.
