Canela Media names Oscar Padilla SVP of Commercial Operations

Canela Media announced the appointment of Oscar Padilla to Senior Vice President of Commercial Operations. In this role, he will apply his deep expertise in digital media ad operations, advertising technology, and data solutions to oversee Canela Media’s ad operations.

Padilla will report to Canela Media founder and CEO Isabel Rafferty Zavala.

“Oscar joins Canela Media with impressive experience in operational leadership and industry transformation,” said Isabel Rafferty Zavala, Founder & CEO of Canela Media. “His expertise in digital media and track record throughout his career make him the perfect addition to the company as we continue to evolve our commercial offering for clients.”

Prior to joining Canela Media, Padilla was SVP, Global Head of Customer Success & Strategic Partnerships at BrandTotal Inc. where he served as part of the management team overseeing the Client Success operations delivering social media ad performance solutions to global clients across the US, Mexico, the UK, and Israel.