U.S. HISPANIC
Canal ELLA will be launched on Cablevision New York
Maribel Ramos-Weiner| 27 de enero de 2012
Melvin Pérez, president of MGM Networks Latin America
MGM Networks Latin America LLC announced the programming schedule for its new 24-hour Spanish-language lifestyle and entertainment channel Cana ELLA – customized for Hispanic women living in the United States, and featuring the premieres of twenty-two hot new original series. The announcement was made during a cocktail offered by MGM to present the new channel to clients and media outlets. The programming grid has been divided into six daily sub-branded programming blocks that will make it easy to target key audience groups every day of the week – Familia (Family) on Mondays, Look (Beauty) on Tuesdays, Casa (Home) on Wednesdays, Sabor (Flavor) on Thursdays, Ser (Self) on Fridays and Ella Weekend on the weekends. We are pleased to announce the complete programming schedule for ELLA, which will include some of the best exclusively acquired and top-rated productions in a dynamic and customized thematic grid, said Melvin Pérez, president of MGM Networks Latin America.The following are a sample of the the daily vertical programming highlights: Mondays: Familia (Vida Mamá with Camila Canabal, Qué Sí, Qué No with Mónica Fonseca); Tuesdays: Look (Fashion Forward with Irma Martínez; Fan hosted by Mexicos chic and sexy star Thania López and the edgy Venezuelan telenovela actress Damarys Ojeda); Wednesdays: Casa (Eco Vida with Carolina González and Casa y Estilo hosted by the charming Mexican talent, Susy Rosado and De la Mano de Herminia with Herminia Devoto); Thursdays: Sabor (Road Show; Cuatro Chefs, Cuatro Ingredientes); Fridays: Ser (Hola Maytte with life coach Maytte Sepúlveda, Trips Mexico! with Natalia Pérez) and Weekends: Ella Weekends (En Busca de la Nueva Diva, the new original series La Chispa de Chef Carmen featuring renowned Chef Carmen González).Canal ELLA will be launched on Cablevision New York next Valentines Day, February 14th 2012.{Watch photos of people at Canal ELLA´s launch;www.produ.com/eventos/index.html?ID=997}
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