U.S. HISPANIC
Canal Ella launches on Cablevision´s iO en español in NY and Liberty, ClaroTV and Choice in Puerto Rico
Maribel Ramos-Weiner| 14 de febrero de 2012
Melvin Pérez, president of MGM Networks Latin America
MGM Networks Latin America launched yesterday its new female-targeted lifestyle and entertainment channel Ella in the US Hispanic market and in Puerto Rico.Starting February 14th, iO customers who subscribe to iO en español will be able to enjoy Ellas diverse programming, offering a broad lifestyle and entertainment content.We love giving our iO en español customers even more, high quality content, and we are pleased to add Ella to our line-up of over 45 Spanish-language channels, said Bradley Feldman, Cablevisions VP, video product management. Aside from being available on New Yorks iO TVs digital cable package iO en español – channel 221 in the line-up – Ella will be launched on Liberty, ClaroTV and Choice in Puerto Rico.We are very excited about the positive feedback weve received from the market, even prior to the channel going live. As part of our strategy to continuously invest in the US Hispanic market, we recently reinforced our Miami-based team by hiring a new channel director, Maggie Salas, whose vast experience managing female-targeted channels will help us secure a solid growth for Ella in the territory, said Melvin Pérez, president of MGM Networks Latin America.
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