U.S. HISPANIC
Caballero Spanish Media acquiring local broadcast stations in Texas and Central California
Maribel Ramos-Weiner| 24 de julio de 2012
Eduardo Caballero, president of CSM
Caballero Spanish Media (CSM) announced that it has entered into an agreement to acquire local broadcast stations across Texas and Central California. The transaction is subject to customary conditions, including regulatory and other approvals. Following CSMs acquisition, the local broadcast stations will offer a new portfolio of original Spanish content for the domestic Mexican consumer, including popular and traditional music formats, informative health programming and more.With the broadcast media landscape undergoing drastic changes and audiences becoming more fragmented, this is a great time to offer a rich variety of music and entertainment to a growing Hispanic market and better meet the needs and wants of our audience commented broadcasting veteran and president of CSM Eduardo Caballero.The stations are: KGBS-CA, Austin, Texas; KGMM-CA, San Antonio, Texas; KMMC-LD, San Francisco, California; KMMA-CD, San Luis Obispo, California; KZMM-CD, Fresno, California; KMUM-CA, Sacramento, California; KMMD-CD, Salinas/Monterey, California; KMMW-LD, Stockton, California; KQMM-CD, Santa Maria, California; and KVMM-CD, Santa Barbara, California to be operated by CSM under a Local Marketing Agreement.
