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Bob Iger returns to Upfront after 30 Years, pledges optimism for Disney’s future

Maribel Ramos-Weiner| 22 de mayo de 2024

Bob Iger: Disney is the embodiment of creative excellence, of great and bold storytelling, of quality and innovation

Walt Disney Company CEO Bob Iger made a triumphant return to the Upfronts stage after a 30-year absence. Leading the company’s 2024 presentation at the North Javits Center, Iger last graced a pre-sales event in 1994 when he served as president of ABC.

Exuding tremendous optimism about the future, Iger took the stage after a warm introduction by actress and two-time Oscar winner Emma Stone.

“Today, I think we’re incredibly fortunate to have a captain like Bob Iger at the helm of Walt’s studio, navigating the company through a changing landscape of innovation and technology, while ensuring that the magical essence of imagination and storytelling are at the heart of everything,” Stone said.

“Disney is the embodiment of creative excellence, of great and bold storytelling, of quality and innovation,” Iger emphasized. He recognized the great change that the industry is going through, but indicated that “what has not changed is telling good stories, something that Disney does very well.”

The event featured over 150 of the biggest and brightest stars and leaned into the company’s unique ability to inspire nostalgia across generations, connecting consumers around the world.

ONE IN TWO PEOPLE CONNECT WITH DISNEY
Rita Ferro, president of Global Advertising Sales, highlighted how Disney delivers for advertisers with its revolutionary and innovative approach to technology, and how it delivers for fans by harnessing the power of the Disney ecosystem to provide an unparalleled experience across all platforms. Welcomed by a special animated clip of Family Guy, Ferro jumped from the screen to the stage to accentuate Disney’s unmatched reach and impact. “One in two people connect with Disney around the world every single day.”

Rita Ferro, president of Global Advertising Sales

Rita Ferro, president of Global Advertising Sales, highlighted how Disney delivers for advertisers with its revolutionary and innovative approach to technology

Highlighting Nielsen’s latest data, Ferro pointed out that Disney dominated content distribution in April with a commanding 11.5% share. YouTube followed closely behind at 9.7%, while Paramount and NBCUniversal were neck-and-neck at 9% each. Warner Bros. Discovery and Netflix tied for fourth with 8.1% apiece, and Prime Video trailed in fifth with 2.8%.

TALENT & CREATIVES
Featuring A-list talent and creatives from its award-winning content across ABC, ABC News, Disney+, Disney Television Studios, ESPN, FX, Hulu, National Geographic, Onyx Collective, Walt Disney Studios, and more, the global entertainment powerhouse previewed upcoming programming in the main presentation hall, taking over 350 feet of linear LED tiles and four cosmic hero screens in front of nearly 4,000 guests.

A star-studded lineup graced the stage at the Disney Upfront, including athletes, sportscasters, and news anchors. Representing the streaming world, stars from Hulu’s “Only Murders in the Building” – Martin Short, Steve Martin, and Selena Gomez – made an appearance. Gomez stole the show by announcing her new series, Wizards: Beyond Waverly Place. James Marsden and Sterling K. Brown presented Paradise, a new show from the producers of This Is Us. Ellen Pompeo, from Grey’s Anatomy, introduced her upcoming Hulu series, Natalia, where she’ll play both lead actress and producer. Michelle Williams took the stage to promote her new Hulu series, Dying for Sex. Musicians joined the mix as well, with Bruce Springsteen announcing a part-documentary, part-concert series featuring the E Street Band on Disney+. Ryan Reynolds then hyped the upcoming Underdogs documentary series, set to debut on National Geographic in 2025. ABC showcased its upcoming scripted series with a teaser for High Potential.

And in a special moment, premiere dates were also announced for the eagerly awaited Marvel Studios’ series, Agatha All Along and Daredevil: Born Again. Sharing the news on-stage were members of the star-studded casts, including Kathryn Hahn, Patti LuPone, Joe Locke, Charlie Cox, and Vincent D’Onofrio. The witchy, mysterious series, featuring Hahn, will debut on September 18 with two episodes on Disney+, and Daredevil: Born Again comes to Disney+ in March 2025. Marvel fans were also surprised with an exclusive first look at Ironheart, featuring Dominique Thorne and Anthony Ramos, set to arrive on Disney+ next year.

The presentation ended with a fiery roast from Jimmy Kimmel, a staple of Disney’s Upfront: “Remember when Netflix thought they were above all this? They came in — destroyed commercial television — and now — guess what they want to sell you? Commercials on television.”


Diario de Hoy

viernes, 27 de septiembre de 2024

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Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

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VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

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ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

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CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

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VIPS
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Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Mi pequeña princesa
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Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
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