U.S. HISPANIC
Bilai Joa Silar from NBC Universo: With the new series we are aiming to lift our entertainment programming
Maribel Ramos-Weiner| 29 de octubre de 2015
Bilai Joa Silar, senior VP Programming and Production at NBC Universo told PRODU that the channel has already earned a considerable audience with its sports programming (FIFA events, La Liga MX, among others) and now we have to lift the entertainment area. Entertainment is the foundation of the channel. That is why we launch series like Prison Break and now South Park (Mondays from 9 to 11pm). With South Park we are aiming for the male audience who likes this channel to watch sports to stay and watch the series. For us these series are very important because they encourage co-viewing. With sports I am going to attract men, but I need these series so they can watch them with their partners, with their families, says Silar.She indicated that the series The Walking Dead is the big news for NBC Universo. It is expected to have its debut at the beginning of next year. It is not only the series, but all that is going to develop around it, she ended.
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