U.S. HISPANIC
beIN SPORTS launches viral campaign with the spot GAMECHANGER
Maribel Ramos-Weiner| 28 de marzo de 2014
The GAMECHANGER has helped give the notorious vuvuzela a new purpose and function
beIN SPORTS, in conjunction with TBWAChiatDay NY, has launched the GAMECHANGER video along with the hashtag #beINgamechanger as part of a campaign to connect with soccer fans and give them the chance to proclaim their love for the game and reclaim their TV sets when denied the remote. Furthermore, the network has launched the website {beINgamechanger.com}, where fans can watch the making of the device, learn more, and find out how they can get one of their own.”GAMECHANGER was developed as a tool for beIN SPORTS to connect with its loyal fan base in a fun and innovative way,” said Juan Ochoa, marketing director of beIN SPORTS USA “The vuvuzela is an iconic image for soccer fans. With the GAMECHANGER, beIN SPORTS hopes to engage with the networks fans and have a bit of fun, whether it is in their own home or at the local bar.However, beIN SPORTS didnt just create a utility for fans. The GAMECHANGER has helped give the notorious vuvuzelathe blowing horn instrument that generated buzz during the 2010 World Cup in South Africaa new purpose and function…for good! By using sound waves, the vuvuzela changes the channel to beIN SPORTS simply by pointing and blowing at any TV cable box. In more detail, this special vuvuzela is engineered with Arduino technology, an open source prototyping platform. It has a mini-microphone that picks up the GAMECHANGERs unique sound signature. Then, a 32-bit micro-chip sends an IR LED signal to TV cable boxes with the command to change the channel.
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