U.S. HISPANIC
beIN SPORTS airing of El Clásico was the most tweeted about soccer event of the year so far
Maribel Ramos-Weiner| 27 de marzo de 2014
The match between Real Madrid and Barcelona on Sunday March 23rd generated over 815,000 tweets
According to Nielsen SocialGuide, beIN SPORTS airing of El Clásico, played between Real Madrid and Barcelona, on Sunday, March 23rd was the most tweeted about soccer event of the year thus far in the US with over 815,000 tweets, beating out the Kentucky vs. Wichita State match airing on CBS as part of NCAA March Madness as well as AMCs hit The Walking Dead. These tweets reached 4.75 million people making it the number one cable episode for the day in terms of unique audience. These early numbers are extremely encouraging, both for our network as well as the excitement surrounding the worlds most popular sport here in the US, said Antonio Briceño, deputy managing director of beIN SPORTS. Both beIN SPORTS and beIN SPORTS en Español aired the match exclusively for US households, and beIN SPORTS PLAY aired the match on the authenticated streaming platform for computers, tablets, and smartphones. The huge online following began with a pre-game show at 1pm ET and continued for the rest of the afternoon, culminating with soccer action at 4pm EST.
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