U.S. HISPANIC
Beau Ferrari of NBCUniversal: The Hispanic opportunity now is greater than ever
Maribel Ramos-Weiner| 18 de mayo de 2022
Beau Ferrari NBCUniversal
Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises, opened Telemundo’s Upfront celebration, saying that the Hispanic opportunity is greater than ever, “and it’s transforming every aspect of our country, our society, economy, and culture. With 62 million Hispanics it is the fastest-growing demographic in the US. Latinos are the new trendsetters, from music to sports, leading growth in all major categories. The youngest segment of all demographic groups, more of us are being born in the US, we are more bilingual, and we are 200% fluent in the language and in culture. In short, we are the perfect audience for every company in the US to secure its future,” he said.
He highlighted that Telemundo is the leading producer of scripted content in Spanish in the US. “We connect your brand with this audience through content made for Hispanics, by Hispanics, and no one understands this audience better than us,” he said addressing the audience of agencies, clients, and media that gathered at the Ziegfeld Ballroom in New York City.
“Turn it up” was the theme of this year’s Upfront. Powered by Telemundo, every month NBCUniversal reaches nine out of 10 Latinos, more than any other media company on all platforms.
Ferrari’s presentation ended showing several videos from the upcoming series La Reina del Sur 3 with Kate del Castillo, El Señor de los Cielos with Rafael Amay; Vicente Fernández: El último Rey with Jaime Camil; El Doctor de los Milagros and La Mujer de mi Vida.
In addition, Andrés Cantor from Telemundo Deportes displayed a video and music act regarding the FIFA World Cup Qatar 2022.
Also, a look at new original productions under the Tplus brand for Peacock.
The evening ended with an exclusive concert with the best-selling Latin American music artist, Ozuna.
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