U.S. HISPANIC
BBC Worldwide Channels LatAm / U.S. Hispanic reinforcing CBeebies positioning
Maribel Ramos-Weiner| 6 de junio de 2013
Sergio Leos, VP of Marketing at BBC Worldwide Channels Latin America / U.S. Hispanic
For this year, CBeebies, the preschool channel from BBC Worldwide Channels Latin America / U.S. Hispanic, plans to launch a range of new content that will help to strengthen its position as children’s television option in Spanish within the U.S. Hispanic market.”We recently announced the launch of CBeebies On the Go, the first application for mobile devices of BBC Worldwide Channels. Now is available for iPad, iPod Touch, and iPhone at the Apple store and is free in Spanish. In addition, we announced the relaunch of the CBeebies website, with activities for the little ones at home and relevant information for parents,” explains to PRODU Sergio Leos, VP of Marketing at BBC Worldwide Channels Latin America / U.S. Hispanic.In terms of programming, this year CBeebies features Sarah and Duck, an amusing series that perfectly reflects the values of the channel and its mission to encourage learning through play.Abney and Teal is also coming to the screen, an animated series that follows the adventures of a pair of rag dolls living in an island located in a park in a big city. The program is produced by Ragdoll Productions, the creators of Teletubbies and other highly regarded children’s titles worldwide. CBeebies also plans to release a new season of the groundbreaking series Mr. Blooms Nursery, which helps children to become involved in the care of plants and nature.Leos noted that in the short term, the goal is to strengthen the leadership and CBeebies brand presence. “In this sense, in addition to bringing new content, we are exploring strategies all around to enable us reaching our audiences through a combination of screens, in addition to linear TV, including social networking, online platforms, and other digital tools.”
