U.S. HISPANIC
Azteca stations in San Antonio, Austin and Corpus Christi will serve as the official Spanish-language TV stations for the Dallas Cowboys
Maribel Ramos-Weiner| 21 de julio de 2016
Luis Hernández, general manager of Aztecas San Antonio, Austin, and Corpus Christi stations and Víctor Villalba
Azteca San Antonio announced an exclusive two-year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi. Two of the three preseason games will include pre-game shows. In addition, Azteca stations in those markets also will broadcast four Cowboys regular season specials in Spanish starting in September 2016. The exclusive and unique broadcasts will be fully produced for Spanish-language audiences in South Texas and will include interviews, analysis, and special reports from the field. These stations also will be the official Spanish-language stations of the Dallas Cowboys in their respective markets.Víctor Villalba and Luis Fernando Pérez, the most experienced and dynamic Spanish-language football commentators in the U.S., will lead the broadcast team. They will call the action live and provide up-to-the-minute analysis and commentary and scores.The Dallas Cowboys are a beloved team across the U.S., but particularly in their home state of Texas, and we are thrilled to be the exclusive Spanish-language home of the teams pre-season football games. With this new broadcast partnership with the Dallas Cowboys Football Club, Azteca will continue to work closely with local businesses to create customized, meaningful programs that will resonate with their target audiences and the passionate sports enthusiasts among our viewers, said Luis Hernández, general manager of Aztecas San Antonio, Austin, and Corpus Christi stations.We are very excited to be aligned with Azteca America as the provider of our Spanish-language broadcasts for the Dallas Cowboys preseason games and Cowboys-related programming, said Cowboys EVP, Jerry Jones, Jr.
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