U.S. HISPANIC
Azteca and Grupo Modelo produce the reality show Food Trucks Mexico
Maribel Ramos-Weiner| 31 de marzo de 2015
Azteca and Grupo Modelo launch the first Food Trucks reality show in Mexico, which is aired from Monday to Thursday at 7:30pm, and Fridays at 11:30pm, since last March 27th.Based on the creativity and originality of each story, four food trucks from Mexico City were chosen to take part in this TV show. They will undergo different challenges in which they must carry out the best reinterpretation of regional flavors of Mexico, inspired in the ingredients of each place and on the Model beer.”Since it is a premium beer in Mexico, it is a natural ally of the culinary world, which is why we decided to make this reality completely innovative and in which we present new Mexican gastronomic talents. We also highlight and redefine the ingredients and dishes of each region of our territory”, said Alejandro Campos, director of Premium Brands of Grupo Modelo.Tribeca, Rockin’ Taco, Enchiladas y El Godinez are the four food trucks participating in this reality which will be shot in different cities in the country.For 45 days the program will be broadcast on Azteca 7 and on Azteca’s El Trece, as well as in a second window on social media of the Modelo brand. At the same time, the entire videos can be seen on the blog {saboresmodelo.com} and on the YouTube channel Modelo Especial.”It is a new, thrilling and fun concept, that will surely engage users of social media”, ended Campos.
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