U.S. HISPANIC
Azteca America to host its Upfront showcase in New York, Chicago, Los Angeles, Dallas and Miami
Maribel Ramos-Weiner| 28 de febrero de 2017
Manuel Abud, president and CEO, Azteca America
Azteca America announced that it will once again host its Upfront showcase in New York, Chicago, Los Angeles and Dallas, and this year will add a fifth stop in Miami to celebrate the launch of Azteca’s new full-power Miami station, WGEN.
The Azteca America executive team – led by Manuel Abud, president and CEO, and joined by Craig Geller, EVP of Network and Digital Sales, Margarita Black, VP of Programming, and Enrique J. Pérez, EVP, Station Group – will present the network’s new programming and digital offerings for the 2017-2018 broadcast year to advertisers and partners.
The five-city Upfront event will kick off in New York City on Wednesday, April 5; head to Miami on Thursday, April 6; stop in Chicago on Thursday, April 20; in Los Angeles on Thursday, May 4 and close in Dallas on Thursday, May 11. The Miami event marks the network’s commitment to its new full-power station, WGEN, and Azteca’s overall growth and distribution enhancements.
Each market stop will include two days of interactive one-on-one meetings with agencies and clients, culminating in a celebration and presentation by network executives and Azteca talent from various popular network shows. This customized consultative approach has proven to be more effective and efficient for the network, in keeping with its commitment to meeting the ever-changing needs of the marketplace.
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