U.S. HISPANIC
Azteca América: The group of stations offers new synergies to advertisers
Maribel Ramos-Weiner| 1 de julio de 2010
Martín Breidsprecher, COO of Azteca América
(Maribel Ramos-Weiner). The newly created group of stations of Azteca América, will offer the networks advertising clients more synergies.In a statement to PRODU, Martín Breidsprecher, COO of Azteca América explained: We will now be able to offer more options to our clients. We are looking to offer our clients, even some in Mexico, packages that not only include Los Angeles but also San Francisco, Chicago, and New York. We built different bundles, which is beneficial to our clients: their messages have greater reach, clients only have to deal with one person, and it greatly simplifies negotiations. Breidsprecher, who is based out of Los Angeles and has held the position of COO since 2009, indicated that the network of stations was created after having a positive experience managing the station KAZA in Los Angeles, which led them to believe they would benefit from managing their own stations. It also allows us to maximize opportunities that come with the digital migration in regards to the full power stations and their multicasting capabilities. We started with key markets such as Chicago, New York, San Francisco, Los Angeles, and Miami, but we intend to continue growing to secure greater coverage in the US, added Breidsprecher.Breidsprecher indicated this is part of a broader growth strategy for Azteca América. Aside from improving our coverage in the US and our studios in Mexico ({see related info;http://www.produ.com/produtv/popup.html?Noti=3785}), we are also improving our production and programming teams. There will be programming and production changes, both with regard to our executives and our content decisions, that will greatly benefit the network, he concluded.
