U.S. HISPANIC
Azteca América partners with Maximum TV to display more programming on the Web
Maribel Ramos-Weiner| 23 de septiembre de 2010
Messenger: Un gran socio de distribución para nuestros contenidos digitales
Maximum TV announced today that it is adding a host of popular television shows from Azteca América to its library of Hispanic focused content. The announcement solidifies Maximum TV’s leadership in the United States market for online distribution of Spanish language content. It also solidifies its position with viewers seeking Mexican TV content, as Mexican-descent Hispanics are the country’s largest demographic and one of the fastest growing sub segments of the population.”We’re thrilled about the partnership with Azteca. As the fastest growing, and one of the largest content providers from Mexico, Azteca is a great addition to our growing portfolio, which now encompasses content that is relevant to almost 20 countries. It’s a win for viewers who now have more access than ever to Hispanic relevant Tier-1 entertainment online. And our advertising partners are able to customize their reach with specific audience in a large and growing market that over-indexes in Internet video consumption and is grossly under served,” says Maximum TV’s VP of Business Development and Content Acquisition, JR deSouza.The partnership will bring shows such as Ventaneando América, Laura de todos, El que no cae resbala, La Liga Azteca, Antesala deportiva, and others. “Maximum TV’s platforms provide a brilliant end-user experience. Their business model is smart with a special focus on US Hispanics. In other words, they are a great distribution partner for our digital content,” said Rawdon Messenger, Director of Digital and Product Integration.”Leading Hispanic content from their country of origin or ancestry is at the heart of what Maximum TV does. It compliments their distribution by giving them instant national reach and incremental revenue opportunities, comments Erik Vanderlaan, Maximum TV’s Chief Technology Officer.
