U.S. HISPANIC
Azteca America: Data and multiplatforms are key for the advertising client
Maribel Ramos-Weiner| 28 de abril de 2017
Craig Geller, EVP Network Sales and Digital at Azteca America
In the recent upfront event, held in Miami by Azteca America, Craig Geller, EVP Network Sales and Digital, highlighted that “we are in a period in which data and multiplatforms have critical importance.” In that sense, he announced the purchase of Nielsen Siemen´s data tool that gives clients a view of what is happening with their brands and about who is actually watching the programming. “These are critically important things,” he mentioned.
He explained that, regarding multiplatforms, the viewer has all the control. “We want to make sure we are catching and delivering in any platform, in any device they may be working in -laptops, cell phones, smart TVs – or where most of our audience is, on TV itself. We want to make sure the content we are delivering, which is high quality, is compatible with any device on which they choose to consume that content,” he added.
For his part, Enrique Pérez, Executive VP of the Group of Networks, mentioned they aim to make the station Azteca 8 de Miami local. He said they had always thought that the network is across the country, “but stations are around the corners”.
He added that three years ago they created the Group of Stations of Azteca America, starting with the biggest group of affiliates that used to be Una Vez Mas and went on to handle those stations. “Now, we have been lucky to affiliate channel 8 in Miami, which, for us was a great challenge, because it is one of the best signals in Miami, if not the best.”
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Craig Geller de Azteca America: Los datos y las multiplataformas son claves
