U.S. HISPANIC
Aurora has brought substantial gains to Telemundo during the 8pm hour
Maribel Ramos-Weiner| 30 de noviembre de 2010
Aurora is averaging 831,000 Adults 18-49 and 1.4 million total viewers
Based on the November NTI results, Telemundo is the only Spanish-language broadcast network with year-over-year and month-over-month growth during Monday through Friday and Monday through Sunday primetime among Adults 18-49, Adults 18-34 and total viewers (P2+). Telemundo is also the fastest growing network among Women 18-49 and Women 18-34 this month.On Monday through Friday during November-to-date, Telemundo strengthens its position in the market each weeknight throughout primetime among Adults 18-49, with a +44% advantage over #3 TeleFutura. The network averaged 646,000 viewers among Adults 18-49, a +32% increase over October 2010 (488,000) and +2% over November 2009 (631,000).Adults 18-34 delivered +37% month-over-month growth and +10% year-over-year growth. Among the key female demographics, Telemundo delivered double-digit growth. Among Women 18-49, 389,000 tuned in to Telemundo Monday through Friday during primetime, a +31% increase over October 2010 (296,000) and +34% increase over November 2009 (290,000). In female viewers 18-34 there was a month-over-month increase of +35% (173,000) and a year over year increase of +53% (152,000), delivering 233,000 viewers November-to-date. Telemundo also reported 1,149,000 total viewers (Persons 2+) November-to-date, a +23% increase month-over-month (931,000) and +8% increase year-over-year (1,061,000).Aurora has brought substantial gains to Telemundo in the 8pm hour, while Univisión is suffering losses with Eva Luna during the same time period. Premiere-to-date, Aurora is averaging 831,000 Adults 18-49 and 1.4 million total viewers (Persons 2+). Cumulatively, over 7.4 million people have seen Aurora since its premiere.
