U.S. HISPANIC
Atresmedia: We launched campaign to celebrate Atreseries´ third anniversary
Maribel Ramos-Weiner| 1 de junio de 2017
Mar Martínez, director of Atresmedia Internacional
Atreseries anticipates its third anniversary with the campaign Vive Otras Vidas, that centers on one of the most outstanding values of the Atresmedia signal: productions that are 100% in Spanish, with a touch of humor.
“The success of our series in the Hispanic market is that, along with telling universal and close stories, we reach the audience without the need for dubbing or subtitles,” said Mar Martínez, director of Atresmedia Internacional.
For the launch of this campaign, carried out by the Mama Team agency and which will start on Monday June 29, they have chosen three limit situations in a hospital, a jail and a police raid, classical TV series scenes in which viewers and the linguistic barrier are stars.
This way the strict discipline of a jail, a hospital emergency room and the tensión during a pólice raid serve to support the campaign’s slogan: Big series allow you to live other lives. In Atreseries, you can additionally live them in your language.
The spots will be aired on screen and shared on the channel’s socil networks. This first brand action is the result of a technical deployment in which around 40 people have taken part, including technicians and actors, and more than 60 hours have been shot in real locations.
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