U.S. HISPANIC
Atresmedia: We are working with Latin American operators and broadcasters
Maribel Ramos-Weiner| 21 de junio de 2018
Ignacio Corrales de Atresmedia
Ignacio Corrales, director of Atresmedia Studios, informed that they are currently deepening their relationships with Latin American operators and broadcasters. “We are working with them, laying the foundations to co-develop.”
Corrales states that behind the interest of developing and producing with companies and stories of the region, is the idea of creating different types of contents in Spanish, nurtured from diverse cultures. “We not only want to take our products, we want to jointly develop stories for the content market in Spanish to be broader and more diverse.”
According to Corrales, Atresmedia’s successes have to do with the fact that they are backed by work with a great deal of awareness, marked by innovation. “It is constant innovation. For example: innovating in genres, we do not settle for typical genres. This has turned our contents into hits on platforms of diverse consumption.”
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