Atresmedia Internacional: Our launches on YouTube TV represent an entering into a modern operator

Mar Martínez-Raposo, director of Atresmedia Internacional, pointed out that the recent launch of its ATRESplayer platform and of Antena 3 Internacional for the US Hispanic on YouTube TV, represent entering “into a new super modern operator that applies a very similar system to what was the traditional media of signal distribution. In the Hispanic market in the US, which has key operators with little mobility and is very traditional, YouTube is a channel that comes to stir that sector.”

The negotiations with YouTube began many years ago and finally was brought to life when the operator found its business model.

Martínez, who is at Iberseries to meet again with colleagues and find out “what the industry is up to,” said they are looking forward to learning how YouTube TV’s package of signals in Spanish will perform “taking into account the strength that YouTube and Google have to take these content to that audience.”