U.S. HISPANIC
Atresmedia and Globo seal strategic partnership to boost Atreseries signal
Maribel Ramos-Weiner| 9 de octubre de 2018
Javier Nuche 1
Atresmedia Internacional and Globo have signed a strategic partnership through which Atreseries, where the Spanish group airs its flagship series, will broaden its reach in the Hispanic markets in Latin America and the USA.
This deal makes Atreseries the reference and unique series channel aiming to reach the public of all Latin America. As a result of the deal, over 500 yearly hours of the Brazilian powerhouse’s telenovelas, series, and miniseries, well-known throughout the world, will be added to the channel, taking Atreseries programming to a new competitive compared to the current signals offered in Latin America and the Hispanic market in the US.
Beyond that, from now on, Atreseries has the option to be the first provider of Globo’s content in the US and Latin America markets, apart from Brazil, as has been the case with the Atresmedia group’s major productions.
Starting this October, Atreseries programming will feature, in their afternoon, primetime and late-night slots, telenovelas such as Sparkling Girls(Cheias de Charme), Merciless(Dupla Identidade) and Empire(Império), which this season are added the premieres of the Spanish productions: Apaches, Presunto Culpable, and Matadero, among others.
Javier Nuche, general director for Atresmedia Internacional, considers this agreement “a watershed moment not only for Atreseries, but for the entire Atresmedia Group. Given the profound changes, we are seeing in the audiovisual market, seeking out international partnerships has become vital. In that sense, we couldn’t have hoped to find a better partner than Globo. Their content is not only exceptional in quality but also a perfect complement for that of Atresmedia”.
“Through this deal, Globo content will reach over 10 million homes in Latin America and North America,” said Raphael Corrêa Netto, Globo’s executive director of International Business.
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