U.S. HISPANIC
Antonio Briceño from beIN SPORTS highlights growth in advertisers, distribution and unique programming such as MotoAmerica championship
Maribel Ramos-Weiner| 26 de mayo de 2016
Antonio Briceño, deputy managing director of beIN SPORTS for North America
Antonio Briceño, deputy managing director of beIN SPORTS for North America, highlighted the growth the channel has seen in less than 4 years, both in its advertising client portfolio, in distribution and in new and unique programming, such as the motorcycling championship MotoAmerica, recently acquired for the channel in English.Briceño gave these statements to PRODU during their upfront in New York, surrounded by the channels talents and dozens of guests, including clients and advertisers, who celebrated their achievements, mainly their leadership on the daytime weekend schedule.”In the US there is a great mass of motorcycling followers who didn’t have a championship. Now, MotoAmerica is being created and it is serious, interesting, well-made, following all regulations and what I believe could be the next Nascar, he said, regarding beIN’s new property.At PRODU´s request, he listed the channel’s new advertisers and explained that with the alliance between Time Warner and Charter, beIN SPORTS would enter the Charter system, the only one in which it wasn´t yet included.He seemed to be optimistic and trustful about the future of the channel and the goals they have set and have gradually achieved.
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