U.S. HISPANIC
Antes muerta que Lichita is Televisa´s first telenovela with Media Content seal
Nastascha Contreras| 13 de agosto de 2015
Rosy Ocampo’s new production for Televisa, Antes muerta que Lichita, is the first with Media Content seal and filmed in 4K, according to the production company.Ocampo added that it will be comprised of 16 platforms on linear broadcast TV, among which the web novela Corazón enamorado stands out, and a mobile app. Antes muerta que Lichita will debut August 24th at 8:20pm on El Canal de las Estrellas.We took on the task of creating a model that is unique worldwide and that we are proud of in Televisa. It is about digital split in a systematic, outlined and consistent manner, in the sense that it is the first telenovela with the Media Content seal. For 15 años we have had efforts on the different platforms parallel to our stories”, she mentioned. As for the web novela Corazón enamorado, the producer added: Lichita´s sister is a girl who doesn´t study nor work, she just watches TV and that´s the name of her favorite program, so on the screen we will see small scenes of that story but on the telenovela´s official site the complete episodes will be available. There are 30, lasting between 5 and 7 minutes each. The language of the telenovela is fun, in keeping with the millennial audience”. The site is already available and that the other platforms will begin at the same time as the launching on the TV screen.
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Televisa: Antes Muerta que Lichita is the first telenovela entirely shot in 4K
