U.S. HISPANIC

Antena 3 Internacional celebrates 20 years

Maribel Ramos-Weiner| 29 de septiembre de 2016

Mar Martínez Raposo, international director of Atresmedia

On September 30, 1996, Atresmedia Internacional’s first channel began to broadcast in Mexico through the MVS group, becoming the first private Spanish channel to broadcast outside the country. Twenty years later, Antena 3 Internacional can claim to reach 17 million households in some thirty countries all over the world. 

During these two decades, Antena 3 Internacional has become a quality news channel on top of the latest news in Spain and the world, always from the spot where the news is happening. In the same way, it is also sets the standard in entertainment for the whole family, making respect for the viewer its trademark, with programs that have made television history, such as El Hormiguero 3.0., La Ruleta de la Suerte, and series such as Gran Hotel, Velvet and El Secreto de Puente Viejo.

Innovative and fully engaged in the new digital world, the network has invested in the future and in tailoring its product to what viewers want. Accordingly, at the start of the year, it launched its own website, posting profiles on the main social networks as a vantage point for better communication with its viewers.

In the words of Mar Martínez Raposo, international director of Atresmedia, “we’ve completed the first 20 years, and the road has been tremendously enriching. We want to share with our audience an amusing look at the programs and events that have enabled us to reach this point.”

The road traveled over all this time by Antena 3 Internacional facilitated the creation this year of Atresmedia Internacional, where the more distinguished channel shares a space with two other international signals: ¡HOLA! TV (September of 2013) and Atreseries Internacional (March of 2014). As a consequence, Atresmedia is the private European operator with most channels beyond its borders, and with the greatest number of households subscribing.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.