U.S. HISPANIC
Alterna´TV grows 20% compared to last year
Maribel Ramos-Weiner| 28 de octubre de 2012
Maricela Hernández, Affiliate Sales Director of Alterna'TV
Alterna´TV exhibits a 20% growth compared to last year as a result of new distribution deals and good performance of the channels it represents in the U.S. Hispanic market.Maricela Hernández, Affiliate Sales Director of Alterna’TV, said the company has had a great year.Something news is that our channel Latin America Sports (LAS), which last year launched on Cablevision, will launch on all Comcast systems this November, said Hernández. LAS was originally launched in Puerto Rico on DISH and it is now expanding across the U.S.Hernández also said the company has had success with its channels Latin America, such as Planet X, the extreme sports channel that already has distribution in Mexico, Central America and some South American countries like Peru, Venezuela and Colombia.Other news includes the launch of HD channels. We have four ready, one of which is Planet X. We are already migrating from the MPEG 2 to the MPEG 4 platform, and it will be ready by the second quarter of 2013, when well complete all HD channel upgrades, added Hernández.
