Aymeric Genty, new CEO of AlternaTV, told PRODU that in an effort to boost penetration of the channels distributed in Latin America, the company added Leonardo Pinto to its ranks. Pinto brings to his new role his experience as Director of Affiliate Sales of BBC Worldwide Latin America and US Hispanic.According to Genty, Latin America has great growth potential both for pay-TV and new services, and that why he deems important to have a person focused on this market.
Alterna’TV: More than a distributor of linear channels, we’re a content distributor