U.S. HISPANIC
A+E Networks: We don’t feel that non-linear consumption is replacing linear
Miryana Márquez| 19 de abril de 2019
Miguel Brailovsky
Miguel Brailovsky, SVP, Content at History and History 2, talked about the challenges companies such as A+E Networks are facing.
One of them is to extend their brands and contents to a non-linear consumption that is what is happening with the launch of History Play, which can be accessed in web format or downloaded as an application on any platform and device.
“We don’t feel that one type of consumption is replacing the other. There is a linear proposal that is being simplified as much as possible for the viewing appointment to be automatic and require the least possible analysis and search time possible,” said Brailovsky.
He added that the balance between the two experiences is what makes brands stronger and that in the short and medium term, the foundations of the industry are not at risk, but in a transformation that is going to make the pay TV experience extensible to other platforms and that are in the leadership of each company, in the speed and the vision to interpret what the user wants: the key to success.
“If someone today says they know what the definite structure in 5 or 10 years is going to be like, they are lying, because the TV industry was very closed in its distribution, advertising and consumer access mechanisms in a single way for 50 years, and it was possible to know the revenue, now it is transforming and reinventing itself.”
Diario de Hoy
Noticias relacionadas (16)
15 de marzo de 2018
22 de septiembre de 2017
A+E Networks’ Edward Sabin to deliver a keynote address at the MIP Cancun Latin American TV Market
8 de noviembre de 2016
A+E Networks relaunches The History en Español (HEE) brand on November 7
19 de marzo de 2019
A+E Networks: Our main goal is to become “the new generation of the media group
14 de febrero de 2019
A+E Networks: Working on original production projects for Lifetime and A&E Network
14 de diciembre de 2018
A+E Networks LatAm: We are trying to focus on things that go beyond content and audience numbers
4 de diciembre de 2018
20 de septiembre de 2018
A+E Networks Latin America: We acquired 300 hours of content for H2
27 de julio de 2018
Videos relacionados (4)
