U.S. HISPANIC
A+E Networks Latin America and Cisneros’ Mobius.lab renew their exclusive content generation agreement
Maribel Ramos-Weiner| 9 de abril de 2019
Ailing Zubizarreta Cisneros
A+E Networks Latin America and Cisneros Media’s Mobius.lab announced the renewal of its exclusive content generation agreement to produce short format series for A+E’s brand portfolio consisting of A&E, Lifetime, History & History 2, to continue amplifying its multimedia content offer.
“We are happy to renew this productive strategic alliance with the Cisneros Media to continue the successful creation of innovative content with local flavor and relevance for all our brands and platforms, this allows us to amplify the emotional connection and enhance the experience for all our audience,” said Eduardo Ruiz, president and general manager of A + E Networks Latin America.
“We are very happy to continue working with A + E Networks a strategic partner that is constantly innovating in both: topics and content formats. The short formats have had a positive impact on the programming strategies of the brands of the A + E Networks Latin America portfolio,” stated Ailing Zubizarreta, VP of Creative Services at Cisneros Media.
Mobius.lab is also developing longer-term concepts and formats to enhance its linear and non-linear content offering.
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