U.S. HISPANIC
A+E Networks closed sales in LatAm and US
Maribel Ramos-Weiner| 23 de abril de 2021
Helen Jurado de A+E Networks
A+E Networks closed several sales deals in Latin America and the US Hispanic. “In Brazil, SBT acquired The Accused, and Mexico, which has been a growing market for us, TV Azteca bought a package of Ancient Aliens, while Imagen TV acquired Jesus: His Life, Top Dog, and Man vs. Child: Chef Showdown,” commented Helen Jurado, VP of Global Content Sales for Latin America and the US Hispanic of A+E Networks.
In the US, Universo and Telemundo acquired more episodes of Storage Wars, Pawn Stars, and Ice Road Truckers, and renewed the agreement for Shockwave and Mega Disasters.
Jurado estimates that for this year, buyers in Latin America will lean towards exciting, independent, and unscripted stories that can run throughout the week.
“Movies ‘ripped from the headlines’, which are always well represented in our catalog, are also in high demand. We found that by theming these films and/or finding creative and globally resonant ways to package them linking them to events like vacations or royal weddings, we can help our clients meet their programming needs and attract viewers,” she explained.
She added that opulent and dramatic series like Hernán are in high demand, “as viewers will never get tired of great storytelling produced by experts in a magnificent setting.”
“2021 has been an amazing year for us. We have experienced a great recovery in acquisitions, not only in our movie catalog but also in the mega-franchises of A+E. We are very excited to see how our Latin American and US Hispanic partners respond to our new projects, including our new funny formats and the scripted dramas mentioned above,” she concluded.
