U.S. HISPANIC
Advertising will be an important focus of this year’s Hispanic Television Summit
Maribel Ramos-Weiner| 26 de junio de 2018
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Advertising is an important focus of this year’s Hispanic Television Summit, and it is particularly appropriate that the event is during a week when the advertising community traditionally assembles in New York City.
The 16th Annual Hispanic Television Summit will be presented by Broadcasting & Cable and Multichannel News on Thursday, October 4, 2018, at the New York Marriott Marquis.
Leading brand and agency executives headline this year’s summit.
Diego Scotti, Verizon’s Chief Marketing Officer will be honored with the Award for Brand Leadership for his efforts in building Ad Fellows, an industry partnership involving brands, agencies, and colleges that is designed to foster the next generation of diverse marketing leaders.
Lisa Torres, president of Publicis Media’s Multicultural Practice, Cultural Quotient, will also be honored with the Award for Executive Leadership for her achievements in overseeing media investment for many top brands in the Hispanic television and video space.
Isaac Mizrahi, co-president and Chief Operating Officer of ALMA will be the Opening Keynote of the Summit. Under Mizrahi’s leadership, ALMA has won multiple Cannes Lions Awards, and he will speak about the development of effective creative advertising as well as share some industry perspectives in his role as Chairman of the Culture Marketing Council – The Voice of Hispanic Marketing.
Additionally, Gonzalo Del Fa, president of Group M Multicultural and Karina Dobarro, SVP, Multicultural at Horizon Media are confirmed to participate in the program.
“We are proud to be able to feature this distinguished group of brand and media leaders at this year’s Hispanic Television Summit. Our producers will be confirming more executives from brands and agencies in the coming weeks,” said Charlie Weiss, VP of the Broadcast, Cable, and Broadband Television Group at Future U.S., the parent company of the summit’s two presenting publications, Broadcasting & Cable and Multichannel News.
The Summit producer, Joe Schramm, president of Schramm Marketing Group added, “Advertising revenue is critical to the ongoing growth and profitability of Hispanic television and video. As viewers adopt new directions in how they consume video, advertisers and agencies are making timely adjustments. Advertising is always a very important focus for our Summit.”
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