U.S. HISPANIC
Advertising Week Teams Up With PRODU to Deliver Latest Industry Insights and Rich Content
17 de julio de 2024
Advertising Week via its Latin American division (AWLATAM) and PRODU are delighted to announce a strategic alliance aimed at amplifying industry content and trends across the Latin American region and the US Hispanic audience. This partnership will feature Advertising Week’s rich content on PRODU’s English portal, while PRODU’s insights will be showcased in a dedicated section on Advertising Week’s AW360 platform. AW360 is the acclaimed content hub known for its global thought leadership, award-winning podcasts, and innovative video content from the industry’s leading voices.
“As a key component of our collaboration, AW360 will become a prominent section on the PRODU platform, joining esteemed categories like ‘TELEVISION,’ ‘ENGLISH,’ and ‘WHO’s WHO,” said Douglas Rowell, President of Advertising Week LATAM. “This initiative will also feature the joint development of a data wall and a quarterly trends report, providing invaluable insights to the industry.”
Mara Fernandez, Chief Transformation Officer of PRODU, described the alliance as a multifaceted partnership. “It is designed to leverage our strengths, drive innovation in the industry, and create unparalleled value for our clients and the broader advertising community.”
Rowell further explained that the partnership includes joint communication strategies through branded content, sponsorships, and programmatic opportunities. “We will also establish a dedicated content line for the AW360 section, featuring podcasts, editorial pieces, and video content,” he added.
Since 2019, Advertising Week and PRODU have fostered a significant strategic relationship benefiting the marketing and communications sectors of the advertising industry. This collaboration was further strengthened with the integration of the Ibero-American Festival of Creativity (FIAP) into the official framework of AWLATAM, promoted by PRODU, in 2023 and the launch of US Hispanic Day at Advertising Week in Cannes in 2024.
For the second consecutive year, FIAP, alongside PRODU, will return to Advertising Week LATAM, which will take place in CDMX from November 5 to 7, culminating in the highest awards ceremony on November 6.
View AW360 contents in PRODU here
View PRODU contents in AW360 here
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