U.S. HISPANIC
Adsmovil´s Nuestra.TV launches with Verizon as an official sponsor
Maribel Ramos-Weiner| 7 de septiembre de 2022
Alberto Pardo de Nuestra.TV
Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon will serve as an official sponsor of Nuestra.TV’s launch.
Headquartered in Miami, Florida, Nuestra.TV was created by Adsmovil CEO Alberto Pardo.
Launched with more than 40+ FAST channels and 15,000+ hours of premium video on demand (VOD) content reflecting the full breadth and diversity of the Hispanic community, Nuestra.TV was created and customized for each member of la familia, as evidenced by its bilingual footprint.
Its fully downloadable content library includes a wide range of premiere productions (both English and Spanish) from the U.S., Latin America, and Spain as well as compelling original content created for bilingual/bicultural consumers from some of the industry’s most celebrated creators.
Nuestra.TV will also offer educational programming with the goal of both entertaining and empowering its audiences. Additionally, gaming, podcasts, UGC, live news, and music events will be available to subscribers.
Nuestra.TV will feature top-performing movies and TV series from premier content providers including VIP 2000 TV, The Country Network, Planet EAT, Young Hollywood, Caracol, Mega Global Entertainment, RM Vistar, and Spanglish Films. The new platform will also offer popular novelas, from classics, to modern hits, starring the biggest novela stars.
Additionally, live news and live sports will be part of Nuestra.TV’s programming line-up, as well as original bicultural content, including reality road trip Latina Approved: Buen Provecho; docu-series Nuestro Stories; animated children’s series MariVi: the Master Navigator; and financial educational video series SUMA Wealth: Boot Camp from industry pioneer and mitú founder, Beatriz Acevedo.
“We have over a decade of experience creating content and reaching Hispanics, across generations, cultural origins, and languages, and with Nuestra.TV we are uniquely positioned to provide Hispanic cord cutters with a platform that is inclusive and authentic, and informed by content that is culturally and linguistically relevant, informative, and engaging,” said Alberto Pardo, president, and CEO, Nuestra.TV.
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