U.S. HISPANIC
2btube and Touché Films sign a deal with MoJo Global Arts
Maribel Ramos-Weiner| 13 de septiembre de 2019
Bastian Manintveld
2btube, a leading digital media group with offices in Spain, Mexico, Ecuador, Colombia, and the US and its subsidiary Touché Films, have struck a deal with production and management company MoJo Global Arts.
MoJo, recently set up by Shoreline Entertainment founder and CEO, Morris Ruskin and Film Maker Jordan Walker-Pearlman, closed a management deal with 2btube to develop, package and produce premium content for Latin America, Spain, and the Hispanic U.S.
“I’ve been fortunate to have been involved in producing and selling Spanish language films for many years and suddenly the worldwide demand for Spanish language content is skyrocketing. It’s really a very exciting time. 2btube together with Touché Films has a global audience of more than 428 million followers worldwide who generate at least 1.2 billion views per month, predominantly amongst viewers under 34 years of age. This is going to grow exponentially and also help drive traditional platforms such as theatrical releases, VOD, and TV. I’m very excited about this team and looking forward to our merger of skill sets and all the incredible opportunities,” said Morris Ruskin, of MOJO Global Arts.
“Our specialty is reaching Spanish speaking audiences under 34. We are leading on digital platforms and film and TV are new and exciting ways for us to scale up and reach this audience through traditional media. This was a huge driver behind our recent acquisition of Touché Films. We are proud to have Morris, Jordan, and Alex as our allies to help us to accomplish our ambitions on a bigger scale,” explains Bastian Manintveld, Chairman of 2btube.
