U.S. HISPANIC
2.2 million Total Viewers 2+ watch FIFA U-17 World Cup final on Galavisión
Maribel Ramos-Weiner| 14 de julio de 2011
4.1 million Total Viewers 2+ watched all or part of the match won 2-0 by Mexico on Sunday, July 10
Univision Communications Inc. announced that its exclusive coverage of the FIFA U-17 World Cup Final between Mexico and Uruguay brought Galavisión the highest ratings in the history of Spanish-language cable television.The game averaged 2.2 million total viewers 2+, 1.5 million Adults 18-49, 1.1 million Men 18-49, 983,000 Adults 18-34 and 685,000 Men 18-34. Nearly 4.1 million Total Viewers 2+ watched all or part of the FIFA U-17 World Cup Final match won 2-0 by Mexico on Sunday, July 10.The telecast was the No. 2 program watched by Men 18-49 and 18-34 and ranked fourth in Adults 18-34 for the day among all ad-supported cable networks regardless of language (The Nielsen Company, NPM 7/10/11 Live +Same Day).In addition to live coverage on Galavisión, Univision also offered free streaming of the FIFA U-17 World Cup matches online at {www.UnivisionDeportes.com}, where the Mexico vs. Uruguay match resulted in 64,101 unique users with an average stream time of 64 minutes and 42 seconds (according to Univision MET metric system 7/10/11).For the FIFA U-17 World Cup section of the site, Univision had more than 998,000 page views, 122,000 unique cookies and 146,000 visits on the day of the final (according to Univision MET metric system 7/10/11).
